Creating a Press Kit for Your Small Business

If you have a website for your business, then you are probably familiar with the term press kit. Generally, a press kit is a page that enables reporters or anyone else who desires to create a story about the services you provide or promote your business.

Below are some important details that should always be in your press kit.

The format: Instead of opting for a printed press kit, you can use a digital one since it is stored online, thereby making it easier to access and save on money.

Include your company’s background: Every company has a story to tell and including it has been proven to be beneficial. Simply ensure that you highlight the accomplishments, the story behind the beginning of the company, and its goals.

Contact detail: Typically, adding any contact information like your phone number or the email address of your primary contact is essential in case the journalists have any inquiries.

Compile products and services facts: Enlighten the press with clear and concise information about the types of products and services you offer.

Provide visuals: This part includes creating high-quality photos and relevant logos.

Company’s general data: You can also provide relevant insights about your company such as the location, number of employees, annual income, media mentions, number of customers, and more.
FAQs: If you still don’t have FAQs, you can look up your social media accounts and include any questions asked.