As the Canadian partner of Shopper Futures—Mondelēz International’s innovation initiative that brings together retailers and entrepreneurs that can innovate the consumer retail experience–INcubes is happy to see that of the eight participating startups, half are Canadian.
After hundreds of applications and a pitch day with 18 startups, the eight selected startups will now work with retailers in collaboration with Mondelēz International to create in-market pilots in 90 days.
The Canadian startups are:
Aislelabs, a technology company helping retailers increase sales through big data analytics, will collaborate with Metro and TRISCUIT.
Freckle IoT, which uses its network of beacons to enable its partners to gain insight into who was in or within the proximity of a store in order to retarget them with relevant advertising, will collaborate with 7-Eleven and OREO in the US.
Sampler, a Software-as-a-service (SaaS) company dedicated to helping consumer packaged goods companies distribute promotional offers, will collaborate with Albertsons and RITZ in the US.
Turnstyle Solutions, which provides customer analytics and location-based marketing solutions for brick-and-mortar stores, will be working with Mac’s convenience stores and Cadbury in Canada, and QuickChek and Swedish Fish in the US. All four startups are based in Toronto.