“Getting a Job in Marketing – the No Bullshit Approach” – this is the title of a trending book, written by former Marketing and Operations Manager at INcubes, Roni Krakover. The book was inspired by her own job search plus her extensive work hiring marketing employees and interns for INcubes + its portfolio companies.
The success of the book speaks for itself, reaching #3 on Free Marketing Books in all Amazon.
“Getting a job, especially as a newcomer to Toronto, was challenging, and I wanted to share my experience and help other job seekers,” Says Roni. “I know a lot of companies are looking to hire, and a lot of talented people are looking for jobs, but for some reason there is no meeting point. Employers are reluctant to take a risk and hire applicants without traditional experience; job seekers don’t know how to communicate their value to employers. I hope my book will make a few job seekers and employers happier.”